YOUNG CHUM Beer's "North-South Dual" Strategy: A Grand Map of the Craft-Brewing Territory

Writer： admin Time：2025-10-08 17:20:54 Browse：152

In the booming wave of the craft beer industry, YOUNG CHUM  Beer relies on its keen market insight and far-sighted strategic layout to vigorously launch the "North-South Dual Pole" strategy, opening up a new and broad world for brand development. This strategy takes Hainan Yangchun Beer Co., Ltd. and Qinghai Yangchun Beer Co., Ltd. as the core fulcrum, echoing from the north to the south, making all-round efforts to build a huge and highly competitive craft beer industry ecosystem from raw material selection and market expansion.North Wing: Qinghai YOUNG CHUM  Beer, the pioneer of plateau craft brewingQinghai YOUNG CHUM  Beer is located in Menyuan County, Haibei Prefecture. The unique geographical environment here provides unique conditions for craft beer brewing. High-quality highland barley and fern are grown on the vast plateau, becoming unique raw materials for brewing beer. The water quality in Menyuan area is rich in minerals and ultra-low in heavy metals. It fully meets the EU water quality standards for craft beer, laying a solid foundation for brewing high-end products. Technical research and development is one of Qinghai YOUNG CHUM  Beer's core competitiveness. In 2025, Mr. Zhou Zhihong, Chairman of Shandong YOUNG CHUM  Beer Co., Ltd., led a group of technical experts such as Mr. Willem Van Herreweghen, Senior Brewing Engineer, Professor Cui Yunqian of Shandong Agricultural University, and Professor Zhou Guangtian, Director of Sino-German Beer Technology Center, to go deep into the Menyuan production base of Qinghai Yangchun Beer Co., Ltd. to carry out technical guidance and strategic research. The expert team conducted a "full-chain diagnosis" on key links such as highland barley malt crushing, fern saccharification and fermentation, and plateau water quality treatment, and put forward many constructive opinions. South Wing Soars: Hainan YOUNG CHUM  Beer, the leader of tropical craft brewsAs an important player inYOUNG CHUM  Beer's "North-South Bipolar" strategy, Hainan Yangchun Beer Co., Ltd. is located in Tunchang County. Relying on the policy advantages of Hainan Free Trade Port and its status as a transportation hub in central China, it has become a "craft bridgehead" radiating to markets in South China and Southeast Asia. Hainan YOUNG CHUM  Beer pursues the ultimate in production technology. The factory introduced a new intelligent filling system to achieve efficient production and ensure stable and reliable product quality. At the same time, the sewage treatment station supporting the factory has passed environmental protection acceptance, integrating the concept of "green brewing" throughout the entire industrial chain. While pursuing economic benefits, we must not forget to fulfill social responsibilities and protect the ecological environment. Product innovation is a highlight of Hainan YOUNG CHUM  Beer. The company innovatively combines tropical fruit raw materials with traditional craft brewing techniques to develop a series of craft beers with unique Hainan characteristics. This localized innovation will become Hainan YOUNG CHUM  Beer's core advantage in market competition, attracting the attention and love of many consumers.Collaborative progress: Strategic resonance between the North and South polesYOUNG CHUM  Beer's "North-South Bipolar" strategy is not a simple regional layout, but the synergy of north and south factories in many aspects such as raw materials, technology, and markets, forming a strong strategic resonance effect. In terms of raw materials, Qinghai's highland barley and fern and Hainan's tropical fruits complement each other, providing rich and diverse raw material options for product development and meeting the taste needs of different consumers. In terms of technology research and development, the north and south factories share the resources and technical achievements of expert teams to jointly overcome technical problems in the brewing process and improve product quality and innovation capabilities. With the in-depth advancement of the "North-South Bipolar" strategy, YOUNG CHUM  Beer will achieve a national layout of "Qinghai Plateau craft brews in the north and Hainan tropical customs in the south." YOUNG CHUM  Beer will continue to uphold the spirit of ingenuity and continuously improve the "North-South Bipolar" strategic layout, improve product quality, expand market space, inject new vitality into the development of China's craft beer industry, and allow the world to taste the unique charm of Chinese craft brews.